Thursday, February 24, 2011

Wristwatch Babysitter

Problem:

Young children are always wanting to play outside. Parents often worry about this because children can get hit by a car, kidnapped or even just wander too far and get lost. Its hard for parents to keep watch on kids the entire time they are outside because they have a lot of things that they need to do. The Wristwatch Babysitter is a small toy-like watch that the child would wear on his or her wrist. Parents would set up a series of small metal poles that have sensors in them and when the child runs past them an alarm set up in the house will sound, alerting the parents. Also inside the watch is a small tracking device similar to those in phones. This will be in case the child has been kidnapped or wanders off.

Idea Generation:

I have two young nephews that I worry about. I would hate for something to happen to either one of them. I know that the older nephew has a toy wristwatch and loves it. I think that other children would love their own watch just like their parents have.

Idea Screening:

This system is set up very similar to a system that many people have for their dogs except we use a system of shocks on the animals. Research shows that parents of one or more children would love to have this extra set of eyes on their children. The entire system would cost between 45 and 75 dollars, depending on the size of the yard.

Business Analysis:

Parents are always trying to find ways to make their lives easier when it comes to raising children. With this system in place, it will allow parents to do other things around the house that need to be taken care of, while still allowing their child to go outside and have fun on a beautiful summer day.

Development:

The system would be fairly simple to make. It would just be a few changes from a dog shock collar.

Test Marketing:

We would need parents from all different sorts of demographics to test it out. It needs to be tested both in the city, to suburbs, and out in the country. It would need to be done over the course of a few weeks to months to make sure the system would stand the test of time and the elements of nature.

Commercialization:

This idea would be presented to Fisher Price or some other large child production company. If they liked it, we would then move to Wal-mart and other large department stores.